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  • Webbed Marketing consists of a team of experts with Internet marketing experience predating the launch of Google. The firm's objective is to help businesses grow by using the Internet to reach buyers and online influencers. Webbed Marketing offers its clients full Internet marketing services including online community building, viral marketing programs, pay-per-click search management, search engine optimization and affiliate program management. To learn more about Webbed Marketing visit www.WebbedMarketing.com.

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November 18, 2008

"You'll Have to Murder Your Darlings"

A tip for overcoming the first great hurdle in writing: getting started.

I am an ex-freelance writer, current copywriter and always creative writer at heart. When I was studying creative nonfiction as an undergrad at The Ohio State University, I had the privilege of learning from an outstanding professor. This individual has been nominated as a Pulitzer Prize finalist for his latest work of fiction. In addition to the well deserved accolades this individual has received for writing, this professor is a tremendous teacher and writing coach.

This professor shared with me a piece of advice that has stuck with me to this day and resurfaces every time I begin to write a new piece: for work or for leisure, poetry or prose. This advice follows closely with the advice of celebrated poet and essayist Annie Dillard: her famous advice to "tear up the runway."

This advice applies to writing of any kind: writing copy for advertising and marketing, writing an email explaining a report or data presentation, pitching a reporter for a story, or even composing a corporate email. The universal appeal of this advice is due to the fact that all writing must start somewhere.

Nearly all writers will find a “runway” that gets a piece of writing off the ground. The impetus which gets your work moving in a direction can apply to something as ordinary as a blog post or as large as a novel. The point is that, more often than not, this "runway" will take an author to a place that he or she was not intending to go with their writing.

Dillard advises that it takes courage to write. Perhaps the most courageous action that a writer can take is to tear up this runway. As long as it navigated you to find that hook, that idea which got your creative gears going, you should erase it from your mind and the page. You no longer need it and it will take away from the real story; the “runway” merely served as a way for you to get there.

This professor agrees with Dillard: to a point. I don’t remember exactly what he said verbatim, so I will paraphrase. While this individual also thinks that it takes courage to be a writer, they feel that tearing up the runway is just one courageous act out of many that a writer will have to make. A good runway which lifts you off to a great idea for a story or a piece is a darling. You will find, as you write, that you will have many darlings: these little parts of a piece that seem wonderful, intelligent and meaningful. You will hover over these darlings for days, admiring them, wondering how you were able to come up with something so clever.

But then you will have to murder your darlings, because these darlings don’t belong in your piece. You may want to save them, after they are dead, to bring them out some other day, for some other piece, but they usually don’t fit. It takes courage to murder your darlings, but it takes intelligence to understand when they don't belong.

This professor was a great influence on my development as a writer and I admire and respect them deeply. I agree so much with this notion. Often times I will write something that I think sounds a little wonderful, clever or unique. The more I try to shape it to fit in with what I am writing, the more I realize that I am actually shifting the entire focus of what I am writing to fit around this little darling. The sooner that it is dead and forgotten, the sooner I can get back to focusing on what I am really trying to accomplish with a piece of writing.

- Tommy Redmond

Twas Two months before Christmas…..

For the first time in as long as I can remember, the Christmas season has officially started well before the traditional day after Thanksgiving.  I was in the local Giant Eagle, picking up some candy the day before Halloween, and saw Christmas candy and decorations already stocked in the shelves.  I was at the gym 2 weeks ago, where the overhead radio is normally set to 93.3 (easy listening and thoroughly unlistenable while working out). Much to my surprise, the station started playing Christmas music.  You see a new report every day, indicating that retailers are expecting their worst holiday sales season ever, and they will be slashing prices on mostly everything.  Today, Yahoo’s Buzz section published a story titled “Black Friday Sales Arrive Early this Year”.

I can’t help but see the power of suggestive marketing waving its hand in a jedi–like fashion in the faces of retail shoppers, hoping to lure them into the stores early.  This is a strategy that has worked for years, and retailers are hoping that this oldie but goodie from the retail playbook just might save their fiscal butts.  If consumers see the Christmas products on the shelves, they are more likely to purchase early with a desire to save time and money (especially the early adopters or impulsive buyers).  If people hear the music in the stores, they will be transported to nostalgic realms of Christmases past, breaking out their wallets early to get all of the hot gifts that will make this Christmas as special as the ones they remember.   If consumers are bombarded enough with the doom and gloom of the economic times, and yet they still have a fully stocked holiday fund sitting at the credit union, how can they resist sticking it to the retailers who desperately need to unload their inventory?

If consumer confidence continues to tank, we may start seeing Christmas sales in August, or maybe one of the local radio stations will go “all Christmas all the time”.  Or maybe someone will get the brilliant idea to open a Christmas themed department store that sells Christmas items along with other every day bargains – Say the Christmas Tree Shops (ok, so that idea is already taken).  Or maybe congress will issue a new Christmas stimulus package making Christmas a year round holiday where we are full of good cheer, decking the halls, jingle belling our economy back to health.    

Retailers, cue the maniacal laugh….Now!

-Rob Ament is a member of the Webbed Marketing collection of marketing brilliance and proficiency and has no pre-conceived qualms or negative feelings towards Christmas.

November 10, 2008

National Popular Vote Had a Whole New Meaning in the 2008 Presidential Election

At Webbed Marketing, we like numbers - all kinds of stats, metrics, comparisons – anything showing detailed results.  A year ago, we developed a “scorecard” to help measure online presence for our clients. The scorecard is made up of 30 different metrics illustrating the visibility of a site/page in the search engines (SEO) and the visibility of a “brand” in online conversations (social media outlets).  It’s our Webbed-O-Meter 2.0 online buzz measurement tool on steroids.

It was only natural that we evaluated final scorecards for the 2008 Presidential Election final candidates: Barack Obama and John McCain. (We look at numbers only – no personal political opinions found here.) After closely analyzing all 30 metrics from links to the site to mentions on MySpace and in blogs, there was a trend. Barack Obama led every metric by at least 15% for an overall average of 40%+ over McCain. Even our own Webbed-O-Meter tool measured an 80 for Obama and a 67 for McCain (out of a total score of 100).

It’s a fact that Obama’s Facebook page is still the most popular profile with 3,010,722 supporters while McCain only attracted 618,189 supporters.

Could we have predicted the outcome of the election based on the pure volume of the online conversations about the election and its candidates?  Can we draw a correlation to the percentage of buzz Obama received above McCain to the percentage of the popular vote Obama gained? 

Probably not since we are not measuring the tone (negative or positive) of the online communications; however; the results certainly illustrate the impact the Internet had in the 2008 Presidential election and will have in all future elections.

- Amy Marshall

November 09, 2008

Launch of Webbed-o-Meter 2.0

The Webbed-O-Meter 2.0 picks up where the original free online buzz measurement tool left off: providing free access to a buzz metrics tool which can tell you how much buzz is being generated by your website – a veritable buzz barometer of the good, the bad and the ugly in terms of the content which is currently promoting your brand. Our tool, which is the first buzz metrics tool of its kind, uses a sophisticated algorithm to measure 16 different media outlets and social bookmarking sites to generate a sum buzz score. Webbed-o-meter measure online buzz

Chances are most of the online content about your organization has never been approved by your VP of Marketing, CEO or legal counsel. The online buzz which is generated by consumers not only outweighs "official" content by sheer volume, it also is produced and distributed more quickly and probably enjoys some search engine benefits that official content does not. Every website, product and online personality has a fan base, and critics. The fact is that most brands aren’t even aware of the buzz that is being Tweeted, Digged and Stumbled about them.

The Webbed-O-Meter is just the first step in taking control of your brand’s online buzz. Once you have a solid indication of your brand’s current buzz measurement, it is time to take control of the conversation. This is where Webbed Marketing comes in. We can provide you with the tools and experience needed to steer the conversation in the direction that you want it to go. Learn how at www.webbedmarketing.com.

But enough talk. Type a URL into the Webbed-O-Meter 2.0 and calculate your online buzz measurement.

November 03, 2008

Webbed Marketing to Present at Word of Mouth Research Symposium

On November 12, Bill Balderaz and Amy Marshall of Webbed Marketing will present on Small Business and Word of Mouth at 11:00-11:35AM PST at the Word of Mouth Research Symposium. 

Small businesses are perfect candidates for Word of Mouth Marketing. They tend to be fast-moving, goal-oriented and willing to take chances. This session examines small business Word of Mouth Marketing, explores an approach to planning WOM episodes, suggests ways of tracking WOM episodes and highlights four real-world case studies.

The symposium will be at Rio All-Suite Hotel & Casino in Las Vegas, NV.

October 28, 2008

3 Steps To Promoting Your Website Through Article Syndication

Article Syndication continues to be one of the greatest ways to promote your website and receive quality inbound links. After all, search engines like it because you are adding fresh content to the web. Content that hopefully provides useful information and provides solutions to visitor's problems.

Too many SEO managers and website owners don't use article syndication effectively. They often use automation software to submit their articles to hundreds of unrelated directories, hoping that search engines give them credit for all of these inbound links.

Unfortunately, using this method of approach oftentimes does more harm than good. After all, search engines are not a fan of duplicate content. Especially when the content appears on a business directory, a muscle building directory, a gardening directory, and everything in between!

What you need to do is follow strategies that have been proven to be effective. Strategies that are friendly with the search engines and also provide great exposure for your website.

With all of that being said, here are 3 steps to effectively using article syndication to its full benefit...

1. Write Quality Articles

Write articles that are of good enough quality that you would be more than happy to place on your own website. Absolutely avoid any "automated article creation" software.

Visitors hate it. Search engines hate it. And it will provide a lot of negative buzz for your company if you use it too much.

Take the time to write 5-10 quality articles that provides good information. Don't worry about self-promoting your website in the article. That is what step 2 is for...

2. Use An SEO Friendly Resource Box

The resource box is the most important part of the article for you. It's your chance to promote yourself and also add links back to your site.

The resource box is also the most inefficiently used part of article syndication. Many website owners craft a resource box that provides almost no benefit to their company. They either provide too many links that don't meet article directory guidelines or their links do not have smart anchor text that will help their search engine rankings.

Most article directories only allow 2-3 links back to your site. So write a brief paragraph describing your company and weave in links that target your most important keywords.

As an example, if John Smith's company was Widget LLC and he wanted to rank highly for the keywords "red widgets" and "blue widgets", he would have a resource box like the following:

"John Smith is the CEO of Widget LLC. Widget LLC is dedicated to providing the best red widgets and blue widgets in the world. They also provide a money back guarantee on all of their widgets at their website."

Please note, "red widgets" and "blue widgets" in the resource box example above would link to the respective pages on John's site. This would help Widget LLC receive higher rankings for those particular terms. Be sure to write a different resource box for all of your articles! Target many different keywords so the search engines will understand everything that your website is about.

Using a simply resource box like this will certainly meet all article directory guidelines and provide maximum benefit to your site. Once you have your resource box written for all of your articles, it's time for the last step...

3. Only Submit To Quality Directories

This is the step that almost every SEO manager gets wrong. Understanding this puts you way ahead of your competitors. It's simply not a good idea to submit your articles to hundreds of directories. In fact, it's worse.

A better strategy is to only submit your articles to the 5-10 best quality directories. This provides a nice balance between receiving maximum exposure, without spamming the entire Internet with your article!

Don't feel bad for a second about only submitting your article to a few directories. In this case, less is certainly more.

Take the time to hand submit your articles so you can choose the most appropriate category. Here at Webbed Marketing, we submit all of our articles personally. We also constantly research the best article directories and strategies when we submit articles for our clients.

Use these three steps, and you will start building an article syndication campaign that works!

by Ryan Whiteside

October 23, 2008

SES Chicago

Search Engine Strategies Chicago this year is going to be December 8 - 12. Our Founder and Chief Optimism Officer, Bill Balderaz, will be speaking on the Blogging for Business panel on December 10 from 2:15-3:3 0PM CDT. Visit http://www.searchenginestrategies.com/chicago for more information.

October 17, 2008

2008 Presidential Candidates Battle for Online Dominance

I have seen a lot of posts recently about which candidate has more of an online presence. As Webbed Marketing's Social Media Darling, I am very interested in this comparison. We track online presence for all our clients so I decided to put Barack Obama and John McCain through my own test, WM style.

First I ran the two candidate's websites through our Webbed-o-MeterWebbed-o-Meter Obama's website scored a 97.8 out of 100 points. McCain's website scored a 74.4 out of 100 points.
Obama's website definitely seems to be generating more buzz, being passed around more by consumers and fans and is being seen more on social networks.

Let's see if I am right...

To see why Obama's website scored higher on the Webbed-o-Meter than McCain's website, I looked at which popular social networks the candidates were active on.

Barack Obama is a member of:


John McCain is a member of:


Obama has over 2 million supporters on Facebook, four times McCain's supporters. Obama's MySpace page is modern and follows the typical MySpace layout, showing friends, comments, interests, etc. McCain's MySpace page has been reformated to look like a one page site with a video, an ad you can grab and links to view friends, send a message, make a comment or view the blog. Obama also has over 30 times the number of followers that McCain has on Twitter. McCain's YouTube page has a similar lackluster to his MySpace page - a few videos and favorites, but no friends, comments or bulletins box. Obama also has a presence on FriendFeed
, Flickr, LinkedIn, Digg, to name just a few, where McCain's presence is lacking. This helps explain Obama's higher Webbed-o-MeterTwinfluencer Obama #1 score. He is on more social  networks, generating more content and connections.

I recently came aross a tool called Twinfluence that shows the Twitter members with the most influence/reach based on friends, followers, frequency of tweets. Twinfluence ranks Barack Obama as the most influencial tweeter, with a reach of over 8 million.

When comparing the sites on Compete,  the candidatesCompete.com Obama vs McCain start out about equal in September of 2007 but you can see by January of 2008 Obama has taken a lead with more unique visitors than McCain. For the year (Sept 2007 - Sept 2008) Obama has had 5,538,460 unique visitors to his website while McCain has had 3,117,691 unique visitors. 

It looks like BarackObama.com has won out over JohnMcCain.com for now. It will be interesting to see how this social media comparison affects the election results.

I will continue to follow these numbers over the next few weeks to see how things fluctuate leading up to the election. Does online dominance equal electoral domination? Or does the internet not reflect true life? What are your predictions?! 


by Rebecca Roebuck

October 07, 2008

New Marketing Summit--Get a Conference Pass on Webbed Marketing

Want to attend the New Marketing Summit featuring David Meerman Scott, Chris Brogan, Paul Gilllin? We have an extra pass and it can be yours. On Thursday at 8 am we're going to do this Google Blog Search.

http://blogsearch.google.com/blogsearch?sourceid=navclient&ie=UTF-8&rlz=1T4GGLL_en&q=%22Webbed%20Marketing%2C%20Please%20Send%20me%20to%20the%20New%20Marketing%20Summit%22&um=1&sa=N&tab=wb

If you are the top result when we do the search. You get the pass. Note, this does not include air fare or hotel.

Happy Blogging!

October 01, 2008

Using Twitter for Business Webinar Featured on SlideShare

Using Twitter for Business Webinar
From: webbedmarketing, 1 month ago





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